Interaction Design

Design to reality

Farncombe's user interaction design expertise bridges a gap between the technical and the marketing arena.

The design practice brings a thorough understanding of the user experience and the marketing objectives to the industrial process, allowing targeted decision-making in the course of designing the user interface.

Expertise includes functional design (‘which features does the technology deliver to users?’), ergonomic modelling (‘how are these features structured and accessed in a hardware/software relationship?’), and graphical/brand design (‘what is the service provider's interactive and device look-and-feel?’).

Each of these topics can be addressed at different steps of the process, starting from support in formulating objectives and requirements, through to designing the solution concepts and writing exhaustive interface specifications, all the way through project-managing interface implementation up to the point of delivery.